To drive platform engagement, sentiment metrics and celebrate good old-fashioned friendships, the team invented a new technology that allowed us to creative literally billions of dynamic personalized films for people on Facebook. The film was shot practically, combined with cell-animation and combined with your own photos to tell your own personalized story of friendship.
Credits
Executive Creative Director: Scott Trattner
VP Brand Director: Rebecca Van Dyk
Director: Karim Zariffa
Creative Director: Cameron Ewing
Art Director: Nate Salcicioli
Copywriter: Jan Jaworski
Designer: Angela Chu
Producer: Margaret Mclaughlin, Brian Coate
Production Company: 1st Ave/Special Guest
Post Production: Chapeau
Character Animation: Animade
Sound Design + Mix: Barking Owl